Earth Day, credited with launching the modern environmental movement, celebrates its 45th anniversary on April 22. Growing out of the first Earth Day, Earth Day Network works with over 22,000 partners in 192 countries to broaden, diversify, and mobilize the environmental movement.
Some companies within beauty industry embrace green values year round. Alba Botanica offers 100% vegetarian personal care products that are cruelty-free and environmentally responsible. I asked Alba Botanica Director of Marketing Sarah Galusha about their philosophy.
1. Why is Earth Day important to you?
As a brand, we like to treat every day as though it’s Earth Day. However, we think it’s a great day to honor the planet and draw awareness to ways in which we can all protect and preserve the world around us. Earth Day serves as a great reminder to appreciate nature and how lucky we are to have it.
2. How do your philosophies contribute year round?
Throughout the year we are always conscious of our impact on the world and as a brand, we are committed to the health of our environment. Our commitment to organic agriculture extends beyond personal care formulation to a passion for home grown sustainability, a cleaner global environment and, of course, personal health. We never test our products, or the ingredients that go into them, on animals. We recognize the need to be good stewards of all natural resources. We do this by reducing our environmental impact in everything we do as a business, from the field to the final product.
Check out some new and current natural products that embrace the Earth Day philosophy:
Alba Botanica’s Fast Fix treatments pack a powerful antidote for the busy naturalista. The collection is formulated with 95% natural ingredients to treat and correct the underlying cause of the problem. The collection includes Fast Fix for a Pimple, Fast Fix for Puffy Eyes, Fast Fix for Undereye Circles, and Fast Fix for Think Lips. The Very Emollient Coconut Rescue Body Lotion delivers hydration and antioxidants with unrefined, virgin Coconut Oil, Coconut Milk, and Shea Butter. (Available in May at Whole Foods)
Kiehl’s Since 1851 always honors Earth Day and this year they’ll donate once again to Recycle Across America, a not-for-profit organization dedicated to delivering society-wide solutions that eliminate public confusion, stimulate the environmental economy, and expedite progress. The funds will be used to create 65,000 recycling labels to 650 K-12 schools in the United States. Funds will be raised from Kiehl’s Limited Edition Label Art series, featuring art this year featuring earth-inspired designs. The Limited Edition Creamy Eye Treatment with Avocado series features designs by Elizabeth Olsen and Maggie Q. In addition, the Recycle and Be Rewarded program takes places at Kiehl’s stores year-round. (Available at kiehls.com)
Pacifica is known as one of the most innovative and sustainable makeup lines by using safe ingredients in their natural products. They recycle and use post-consumer materials (all boxes are 100% recyclable), offset company travel by purchasing carbon credits, support the local economy, and work with suppliers who share in their vision. Their Coco Pure Makeup Removing Wipes Facial Towelettes use coconut milk to gently wipe away makeup, excess oil, dirt, and pollutants. (Available at target.com)
In an effort to offset manufacturing, the Paul Mitchell Tea Tree Collection is supporting Reforest’Action, helping to plant thousands of trees. The Paul Mitchell Tea Tree collection uses natural tea tree oil, lavender, and peppermint extracts to cleanse, style, and hydrate hair. (Available in salons, go to paulmitchell.com for locations)
With sustainability, fair trade principles and authenticity at its core, Weleda are pioneers of 100% certified natural skin care. The Body Lotion collection features a unique, recyclable and environmentally friendly bag-in-bottle and airless pump, which increases stability for an extended shelf life without the use of chemical preservatives. The Citrus Hydrating Body Lotion and Wild Rose Pampering Body Lotion are for normal skin, Sea Buckthorn Replenishing Body Lotion is for dry skin, and Pomegranate Regenerating Body Lotion and Evening Primrose Age Revitalizing Body Lotion are for mature skin. (Available at Whole Foods)
G.M. Collin features natural fruit extracts in their products, which are 99% natural and organic. The Bio Organique Eye Contour Cream is a 3-in-1 treatment that hydrates the skin and minimizes the appearance of fine lines with Ecocertified Spanish Lavender Oil, lemon oil, and apricot oil. The Bio Organique Energizing Mask protects skin from environmental stressors and revitalizes the complexion with antioxidants that restore skin tone and elasticity. Remove dead cells and impurities with the Bio Organique Gentle Exfoliant. It leaves skin soft and revitalized. (Available at gmcollin.com)
For thirty years, Kiss My Face has produced naturally effective products that are cruelty-free and ethically sourced. The Kiss My Face Body Washes include skin-balancing botanicals such as bergamot, jasmine, and lavender. Formulas include Anti Stress, Active Athletic, Cold & Flu, Early To Bed, Early To Rise, Peaceful Patchouli, and Silky Soft. (Available at